Author: Robert Sean Pascoe

How To Become A Truly GREAT Direct Response Copywriter

Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are some aspects of natural talent which may […]

How To Write A Sizzling Sales Letter | A Step-by-Step System

“There Is No Problem In Life That Can’t Be Solved By A Really Good Sales Letter” Quote by Gary Halbert Everything in life is easier if you have a system to follow. A tried and true system you can consistently go back to time and time again. And without ever having to worry about “re-inventing” […]

The Beginner’s Guide to Direct Response Copywriting

Being a master of Direct Response Copywriting is quite possibly THE most powerful skill any entrepreneur can learn. In this beginner’s guide, I’m going to show why becoming an expert in direct response copywriting should be a priority. So, let’s start by answering the question… What Is Direct Response Copywriting? First of all, direct response […]

High School Loser Morphs Into Freelance Copywriting Stud

Once upon a time, in a VERY small town in rural Rhode Island lived a kid who could have been the poster child of a high school loser. He had very little friends, barely left his house when not in school and shook like a leaf in his high-top sneakers at the thought of even […]

Is It Really Worth The Cost Of Hiring A Freelance Copywriter?

So, here’s the question I got from a new reader and I wanted to answer for everyone as it’s probably something that’s crossed the mind of many of you. “Is It REALLY Worth The Cost of Hiring A Copywriter?” This is something I’m asked quite often. And my short answer is… only if you want […]

The Ten Commandments of Direct Response Copywriting

As a Direct Response Copywriter who provides copywriting services in a large variety of markets, it’s important for me to always keep the fundamentals of what works in the forefront of my mind. And that is why I originally started writing these rules down with the idea of creating a “cheat-sheet” of proven copywriting and […]