Author: Robert Sean Pascoe

Most top copywriters use formulas to guide their copywriting. Myself included.  There are many proven formulas you can follow to make copywriting a bit easier with every copywriter having …

As a freelance copywriter for over seven years, I have developed a system for writing powerful sales messages.  This system is based on over a decade of studying the …

Everyone wants something. It doesn’t matter how much they have already, there is ALWAYS something your potential customers desire. Knowing this is one of the keys to success in …

Have you ever heard of something called “The Bucket Brigade”? They are also called copy connectors as they are used to keep your message flowing by using the power of …

“The right offer should be so attractive that only a lunatic would say “NO”. Quote by Claude Hopkins   All of your fancy headlines, storytelling skills, and even a …

Recently I was re-watching one of my favorite movies – The Godfather. Yes, I’m speaking of the legendary family mafia drama by director Francis Ford Copula. It features a …

Do you know how to protect yourself from the dreaded Time Vampires?   What are they you ask?? Well, in this article I’ll tell you what they are and how …

  Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this …

Here’s a prediction to take to heart… The days of the “Lazy Entrepreneur” getting ahead of the hard-working, nose-to-the-grindstone types who make up the majority of us are soon …

People are bored.  At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time …

Here’s something most writers won’t admit. Writing is NOT easy.  Especially the NON FUN writing tasks we need to do every day. Now, I LOVE writing.  But sometimes there …

I’m a HUGE Star Wars fan.  Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early …

So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means …

Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that …

Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had …

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And …

A story of a freelance copywriting stud! How a high school loser landed into a freelance copywriting profession! Once upon a time, in a VERY small town in rural …

So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do …