Author: Robert Sean Pascoe

How To Be A Direct Response Copywriter

Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are some aspects of natural talent that may […]

How To Vanquish The Time Vampires Forever

Do you know how to protect yourself from the dreaded Time Vampires?   What are they you ask?? Well, in this article I’ll tell you what they are and how to vanquish them from your life so you can be more productive and therefore increase your profits and overall success.  Why is this so important?  I’ll tell […]

An (Almost) Perfect 3 Step Copywriting Formula

Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With Your Target Prospect Explain How […]

An Easy Way For Entrepreneurs To Increase Their Profits

If you are interested in adding a potentially HUGE income stream to your business, then this article will hopefully FLOOD your mind with lots of ideas. Here’s the story… Recently I had a new potential client come to me who wanted to hire me to write sales copy for him.  Unfortunately, like far too many […]

Copywriting Lessons From A Galaxy Far Far Away

  I’m a HUGE Star Wars fan.  Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early 80’s at least one hundred times each. In fact, the 1980’s Empire Strikes Back was the first movie I actually saw live in the theater.  […]

The Importance Of Positioning In Copywriting

So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that gets me thinking about what […]