An (Almost) Perfect 3 Step Copywriting Formula

Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It's also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With...

Copywriting Lessons From A Galaxy Far Far Away

I'm a HUGE Star Wars fan.  Well, of the original trilogy anyways. Over the years I've probably seen George Lucas's first three classics from the late 70's and early 80's at least one hundred times each. In fact, 1980's Empire Strikes Back was the first movie I actually saw live...

Why Every Entrepreneur Should Master Direct Response Copywriting

Being an entrepreneur is tough.  But it’s also EXTREMELY rewarding. In my opinion, entrepreneurs are the true unsung heroes of the world. Titans of the free market. Champions of capitalism. The lifeblood of the economy.  But we are also seldom given the credit we deserve. In fact, entrepreneurs are often demonized for...

It’s Not Always Easy Being Right | Journal of a Freelance Copywriter

Journal of a Freelance Copywriter - Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep...

3 Keys to Copywriting Mastery

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I...