Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are some aspects of natural talent that may […]
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A Downright Disturbing (Yet Profitable) Lesson In Persuasion
Recently I was re-watching one of my favorite movies – The Godfather – and discovered a powerful persuasion lesson I want to share with you. Yes, I’m speaking of the legendary family mafia drama by director Francis Ford Copula. It features a fantastic script, mood enhancing soundtrack, and stars true Hollywood powerhouses like Marlon Brando, […]
How To Vanquish The Time Vampires Forever
Do you know how to protect yourself from the dreaded Time Vampires? What are they you ask?? Well, in this article I’ll tell you what they are and how to vanquish them from your life so you can be more productive and therefore increase your profits and overall success. Why is this so important? I’ll tell […]
An (Almost) Perfect 3 Step Copywriting Formula
Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With Your Target Prospect Explain How […]
The Rapidly Approaching Lazy Entrepreneur’s Apocalypse
Here’s a prediction to take to heart… The days of the “Lazy Entrepreneur” getting ahead of the hard-working, nose to the grindstone types who make up the majority of us are soon to be OVER. Now, I’m not saying I (like everyone) don’t occasionally have to fight off the urge to be lazy. But here’s […]
An Easy Way For Entrepreneurs To Increase Their Profits
If you are interested in adding a potentially HUGE income stream to your business, then this article will hopefully FLOOD your mind with lots of ideas. Here’s the story… Recently I had a new potential client come to me who wanted to hire me to write sales copy for him. Unfortunately, like far too many […]
The Business Killing Purple Haze Of Boredom
People are bored. At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time in human history. I’ll give you a couple of examples from my personal life. Let’s take a concept so terrible it must have been forged in […]
5 Fast Writing Tips From A Pro (Crastinating) Copywriter
Even if you’re a professional copywriter like myself sometimes it can be hard getting your daily writing tasks done with everything else you have to do. In fact, at time it can be downright PAINFUL to get started. Often I have to use every ounce of my will power to get things done like […]
Copywriting Lessons From A Galaxy Far Far Away
I’m a HUGE Star Wars fan. Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early 80’s at least one hundred times each. In fact, the 1980’s Empire Strikes Back was the first movie I actually saw live in the theater. […]
The Importance Of Positioning In Copywriting
So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that gets me thinking about what […]