Author: Robert Sean Pascoe

Do you know how to protect yourself from the dreaded Time Vampires?   What are they you ask?? Well, in this article I’ll tell you what they are and how …

  Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this …

Here’s a prediction to take to heart… The days of the “Lazy Entrepreneur” getting ahead of the hard-working, nose-to-the-grindstone types who make up the majority of us are soon …

People are bored.  At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time …

Here’s something most writers won’t admit. Writing is NOT easy.  Especially the NON FUN writing tasks we need to do every day. Now, I LOVE writing.  But sometimes there …

I’m a HUGE Star Wars fan.  Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early …

So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means …

Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that …

Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had …

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And …

A story of a freelance copywriting stud! How a high school loser landed into a freelance copywriting profession! Once upon a time, in a VERY small town in rural …

So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do …