Ten Commandments of Direct Response Copywriting
Rules are made to be broken… right??? Well, yes and no… I mean I consider myself to be as much of a rebel as anyone. BUUUUUUT, here’s the deal: …
Author: Robert Sean Pascoe
Jump Into This Van Halen Inspired Copywriting Lesson
“Might as well… JUMP!!” If you’re anything like me, those words INSTANTLY bring you back to the 1980’s. Yep, back when Van Halen were the undisputed KINGS of not …
Jedi Copywriting Secrets to Rock the Galaxy
A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world. A world created by a man named George Lucas and …
Hitchcock’s Suspense in Sales: Building Anticipation in Your Copy
There’s been a murder… Pretty catchy way to grab some attention right? Well, that’s how legendary director Alfred Hitchcock would often do it. Recently I’ve been on a HUGE …
Copywriting Aint Noise Pollution…
Ready to ride the Highway to Hell with me my friends? Well the Devil horns are OUT. And my head is BANGING. Why in such a hard rocking mood? …
How to Cultivate a Christian Community
When I first ventured into the world of entrepreneurship, the thrill of creating something from scratch was invigorating. But as the days turned into months, I began to feel …
How to Address Sensitive Topics in Christian Copywriting
All right friends. Here’s a tough one… How do we, as Christian entrepreneurs, tackle sensitive topics without compromising our core beliefs? It can be like tip-toeing on a tightrope …
Crafting Powerful Offers that Align with God’s Principles
Okay, my fellow faith filled entrepreneurs. Let’s get real for a minute… The truth is that we have not chosen an easy path. You know what I’m talking …
5 SEO Best Practices for Faith-Based Websites
Alright! You’ve got a fantastic product or service with a perfectly tailored message ready to transform lives and rock the world in the name of the Lord. And your …
The Role of Prayer in Overcoming Business Challenges
I have a confession to make. Even as a Bible believing Christian who was raised to trust in God for ALL of my needs, I have often found myself …
Leveraging Biblical Principles in Your Marketing Strategy
Every business, at its core, revolves around marketing. It’s the heartbeat that drives visibility, engagement, and ultimately, the success of an enterprise. For the Christian entrepreneur, the journey isn’t …
Why Authenticity is Key in Christian Entrepreneurship
In today’s age of digital connection, authenticity stands as the cornerstone. With information available at the swipe of a finger, discerning customers are becoming the norm. They dig deeper. …
The Foundations of Faith-Based Copywriting
Calling all customers!!! Calling all customers!!! HEY YOU!!! YES YOU!!! Okay this definitely is not the ideal way to get ahold of your target audience’s attention. And even if …
The Power of Faith in Business
Imagine a world where faith doesn’t just stay within the stained glass of Sunday mornings, but extends into boardrooms and start-ups. Where trust in God partners with entrepreneurial spirit. …
Boost Your Conversion Rate with These 5 Landing Page Tips
As a savvy entrepreneur, you know that having a strong online presence is crucial for success. And when it comes to digital marketing, creating high-converting landing pages is a …
The Power of Storytelling in Copywriting
Let’s step into a word of copywriting where storytelling takes center stage. Together, we’re going to uncover the magic of weaving narratives that do more than just sell – …
COPYWRITING SUCCESS SERIES: Unleashing the Power of Persuasive Copywriting
Hey there, fellow digital warriors! It’s me, Robert Sean Pascoe, your ally in the electrifying world of persuasive copywriting. Call me a word alchemist, a narrative ninja, or just …
10 Copywriting Techniques Every Entrepreneur Must Know
Welcome back my righteous readers to another deep dive into copywriting mastery… As a go-getter in the business world, you already know the power of words. Today, we’re diving …
Writing for Different Platforms: Social Media, Blogs, Email
Hello loyal readers! It’s The RSP here again, steering you through the choppy waters of writing for various platforms in our fast-paced digital age. Today, I want to unravel …
SEO Copywriting: Bridging Creativity and Search Optimization
Today, we’re diving into an arena where art meets science, where creativity dances with algorithms. Yes, you guessed it – SEO Copywriting. But, what’s the big deal about SEO …