Writing That Sells – The Heart of Direct Response Copywriting

 CLICK HERE TO LISTEN ON APPLE PODCASTS Do you know what the true heart of direct response copywriting is? It’s writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you’ll discover: What top copywriters say the is #1 factor in being a genuinely GREAT...

The Secret Reasons Why We Buy Anything

CLICK HERE TO LISTEN ON APPLE PODCASTS Great copywriting is emotional copywriting. Your copy should be SOAKED in emotions in order to be successful. In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically: * Greed * Flattery...

The Unbeatable Power of Direct Response Copywriting

LISTEN ON APPLE PODCASTS Copywriting is a profitable skill for entrepreneurs to master, in particular this amazing specialty called Direct Response Copywriting… In fact, it’s maybe THE single most powerful weapon you can utilize to IMMEDIATELY increase your sales and ultimately your profits. In episode one of The World Class...

Why Every Entrepreneur Should Master Direct Response Copywriting

Being an entrepreneur is tough.  But it’s also EXTREMELY rewarding. In my opinion, entrepreneurs are the true unsung heroes of the world. Titans of the free market. Champions of capitalism. The lifeblood of the economy.  But we are also seldom given the credit we deserve. In fact, entrepreneurs are often demonized for...

It’s Not Always Easy Being Right | Journal of a Freelance Copywriter

Journal of a Freelance Copywriter - Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep...

3 Keys to Copywriting Mastery

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I...