How To Become A Truly GREAT Direct Response Copywriter

Can Anyone Learn To Be A Great Direct Response Copywriter? That's a question I'm often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are some aspects...

Is It Really Worth The Cost Of Hiring A Freelance Copywriter?

So, here’s the question I got from a new reader and I wanted to answer for everyone as it’s probably something that’s crossed the mind of many of you. “Is It REALLY Worth The Cost of Hiring A Copywriter?” This is something I’m asked quite often. And my short answer...

How to Use “The Other” Headlines In Your Sales Copy

So, what exactly are "The Other" headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do the main job of "selling" in your advertising and marketing. The Importance Of A Double Readership Path A double readership path...