Top Copywriting Trends to Watch in 2024 – My Predictions
Think about the digital world a decade ago. Now, look at it today. It’s a whole new universe, right? This rapid evolution is mirrored in digital marketing, and at …
Category: Copywriting Articles
The Die Hard Effect: Creating Action-Packed Marketing Campaigns
Picture this: John McClane, the hero of ‘Die Hard,’ is crawling through air vents, dodging danger at every turn. His mission? To outsmart and overcome seemingly insurmountable odds. It’s …
The Terminator’s Guide to Unstoppable Marketing Success
Imagine your marketing strategy as unstoppable as The Terminator. Unyielding, focused, and always hitting its target. And just as The Terminator navigates through time with one goal in mind, …
How to Write a High-Converting Landing Page
Are Your Landing Pages Falling Flat? Let’s Fix That! If you’ve ever struggled over how to write landing pages that actually get results, then this MEGA-POST is going to …
Indiana Jones and Adventures in Entrepreneurship
Recently, I spent a sick day in bed watching one of my absolute favorite movie franchises – The Indiana Jones movies. Well, the first three anyways (all CLASSICS). They …
Hard-Hitting Copywriting Lessons from Rocky Balboa
“Every champion was once a contender who refused to give up.” That line from Rocky isn’t just about boxing; it’s about life, and yes, about copywriting too. As a …
Back to the Future of Copywriting
“Where we’re going, we don’t need roads.” That line from “Back to the Future” always gives me chills. It’s not just a promise of adventure; it’s a glimpse into …
Stranger Things and the Art of Writing Cliffhanger Copy
Remember the end of Season 1 of “Stranger Things,” where Eleven disappears after vanquishing the Demogorgon, leaving us all gasping, ‘Where did she go? Is she okay?’ That moment …
Who You Gonna Call? Ghostbuster Inspired Copywriting Tactics
“Who ya gonna call?” These words aren’t just the catchy chorus of the Ghostbusters theme song; they’re a rallying cry for anyone in need of some serious copywriting firepower. …
Darth Vader’s Guide to Galaxy Conquering Copywriting
In the vast galaxy of marketing and copywriting, standing out is a challenge like commanding a fleet of Star Destroyers. Just like Darth Vader who demands attention with his …
7 Dirt Cheap Ways to Build a Money Making Email List
Ever wonder how some brands seem to magically grow their email lists overnight without spending a fortune? It’s not sorcery—it’s strategy. And the best part? It’s totally within your …
COPYWRITING MASTERY SERIES – How to Write a SIZZLING Sales Page
If you’re selling anything online, then your sales page is THE most important part of your marketing. As a freelance copywriter for over seven years, I’ve seen firsthand repeatedly …
Customer Centric Copywriting: A Proven System for SKYROCKETING Your Sales
Customer Centric Copywriting is all about making a strong connection with your customers. It’s not just about listing what’s good about your product. It’s about understanding your customer’s deepest …
The Simple Secret to Explosive Online Course Sales
If you’re an online course creator who wants to dramatically increase your SALES and PROFITS, then this article is going to show you exactly what the power of copywriting …
Ten Commandments of Direct Response Copywriting
Rules are made to be broken… right??? Well, yes and no… I mean I consider myself to be as much of a rebel as anyone. BUUUUUUT, here’s the deal: …
Jump Into This Van Halen Inspired Copywriting Lesson
“Might as well… JUMP!!” If you’re anything like me, those words INSTANTLY bring you back to the 1980’s. Yep, back when Van Halen were the undisputed KINGS of not …
Jedi Copywriting Secrets to Rock the Galaxy
A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world. A world created by a man named George Lucas and …
Hitchcock’s Suspense in Sales: Building Anticipation in Your Copy
There’s been a murder… Pretty catchy way to grab some attention right? Well, that’s how legendary director Alfred Hitchcock would often do it. Recently I’ve been on a HUGE …
Copywriting Aint Noise Pollution…
Ready to ride the Highway to Hell with me my friends? Well the Devil horns are OUT. And my head is BANGING. Why in such a hard rocking mood? …
Writing for Different Platforms: Social Media, Blogs, Email
Hello loyal readers! It’s The RSP here again, steering you through the choppy waters of writing for various platforms in our fast-paced digital age. Today, I want to unravel …