Hard-Hitting Copywriting Lessons from Rocky Balboa
“Every champion was once a contender who refused to give up.” That line from Rocky isn’t just about boxing; it’s about life, and yes, about copywriting too. As a …
Author: Robert Sean Pascoe
Back to the Future of Copywriting
“Where we’re going, we don’t need roads.” That line from “Back to the Future” always gives me chills. It’s not just a promise of adventure; it’s a glimpse into …
Stranger Things and the Art of Writing Cliffhanger Copy
Remember the end of Season 1 of “Stranger Things,” where Eleven disappears after vanquishing the Demogorgon, leaving us all gasping, ‘Where did she go? Is she okay?’ That moment …
Who You Gonna Call? Ghostbuster Inspired Copywriting Tactics
“Who ya gonna call?” These words aren’t just the catchy chorus of the Ghostbusters theme song; they’re a rallying cry for anyone in need of some serious copywriting firepower. …
Darth Vader’s Guide to Galaxy Conquering Copywriting
In the vast galaxy of marketing and copywriting, standing out is a challenge like commanding a fleet of Star Destroyers. Just like Darth Vader who demands attention with his …
Marvel’s Marketing Might: Superhero Strategies for Supercharged Sales
You know Marvel, right? The juggernaut behind those blockbuster superhero movies that have us all glued to our seats, popcorn in one hand, soda in the other. These guys are …
7 Dirt Cheap Ways to Build a Money Making Email List
Ever wonder how some brands seem to magically grow their email lists overnight without spending a fortune? It’s not sorcery—it’s strategy. And the best part? It’s totally within your …
Direct Response Copywriting – The Ultimate Crash Course in Writing to Sell
Have you ever dreamed of having a super power? My mom tells me that when I was around 4 I started telling everyone I was Superman and I would …
Copywriting Secrets for Attracting Premium Coaching Clients
If you’re an online coach who needs to attract more premium clients into your business, or are considering adding coaching to your existing business, then this article will show …
High-Conversion Affiliate Marketing Copywriting Secrets
Oh yeah, affiliate marketing, baby! That’s the high-octane fuel that fires up the online money-making engine. I’m Rob, your guru in the art of writing copy that doesn’t just …
COPYWRITING MASTERY SERIES – How to Write a SIZZLING Sales Page
If you’re selling anything online, then your sales page is THE most important part of your marketing. As a freelance copywriter for over seven years, I’ve seen firsthand repeatedly …
Customer Centric Copywriting: A Proven System for SKYROCKETING Your Sales
Customer Centric Copywriting is all about making a strong connection with your customers. It’s not just about listing what’s good about your product. It’s about understanding your customer’s deepest …
The Simple Secret to Explosive Online Course Sales
If you’re an online course creator who wants to dramatically increase your SALES and PROFITS, then this article is going to show you exactly what the power of copywriting …
How to Write Sales Letters for Christian Products and Services
Hello my brothers and sisters… I want to talk to you about something very near and dear to my heart as a freelance copywriter… writing sales letters. This can …
How to Write Powerful Headlines for a Christian Audience
Okay, friend, grab your coffee and let’s dive into the world where words wield power – the mighty world of headlines! Why so powerful? Your headline is thing that …
Ten Commandments of Direct Response Copywriting
Rules are made to be broken… right??? Well, yes and no… I mean I consider myself to be as much of a rebel as anyone. BUUUUUUT, here’s the deal: …
Jump Into This Van Halen Inspired Copywriting Lesson
“Might as well… JUMP!!” If you’re anything like me, those words INSTANTLY bring you back to the 1980’s. Yep, back when Van Halen were the undisputed KINGS of not …
Jedi Copywriting Secrets to Rock the Galaxy
A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world. A world created by a man named George Lucas and …
Hitchcock’s Suspense in Sales: Building Anticipation in Your Copy
There’s been a murder… Pretty catchy way to grab some attention right? Well, that’s how legendary director Alfred Hitchcock would often do it. Recently I’ve been on a HUGE …
Copywriting Aint Noise Pollution…
Ready to ride the Highway to Hell with me my friends? Well the Devil horns are OUT. And my head is BANGING. Why in such a hard rocking mood? …