A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world.
A world created by a man named George Lucas and filled with such characters as Darth Vader, C-3PO and Han Solo.
Yep, I’m a Star Wars nerd. And a proud one too.
My wife Jessica, not so much. But being THE coolest and most awesome wife in the galaxy she has indulged me has even bought me some of my long-lost childhood toys like these…
Pretty cool, right? And yes those are ORIGINAL 1978 figures and Millennium Falcon 🙂
Yep, I’m a pretty lucky guy, but I know you aren’t here to just hear me brag…
I wrote this post because I’ve been re-watching the ORIGINAL Star Wars trilogy, and it’s not just lightsaber duels and space battles.
It’s a goldmine of lessons for copywriters. So, hold on to your blaster, and let’s dive in:
“The Force will be with you, always.” – Tap Into Emotion
One of the things that makes Star Wars so darn compelling is the raw emotion. From Luke’s longing to join the Rebel Alliance to Leia’s fierce determination, to Han Solo’s roguish charm, we’re tied to these characters because of how they make us feel. Similarly, your copy should elicit powerful emotions. Connect with your audience’s hopes, dreams, and deepest desires. Make them care.
“It’s a trap!” – Be Authentic
Admiral Ackbar’s iconic line is a warning we all need. In copywriting, always be genuine. Readers can smell a fake from a galaxy away. Instead of setting traps with overblown promises or clickbait, be straightforward and authentic.
“Do or do not, there is no try.” – Commit Fully
Yoda’s wisdom is vast. If you’re going to write copy, go all in. Half-hearted attempts are easily spotted. Every piece of content you put out there is a reflection of your brand. So, give it your all, every single time.
“I’ve got a bad feeling about this.” – Trust Your Gut
This line, echoed throughout the Star Wars saga by various characters, highlights intuition. As a copywriter, sometimes you need to trust your gut feelings about how to approach a topic, or when a piece of content feels off. If something feels wrong, take a step back and reassess.
“Chewie, we’re home.” – Familiarity Breeds Trust
When Han Solo says this line, every fan felt the warmth of nostalgia. In copywriting, tapping into shared experiences or familiar scenarios can foster trust and create a bond between brand and consumer.
Help me, Obi-Wan Kenobi, you’re my only hope.” – Address the Reader Directly
Princess Leia’s holographic message was personal. Similarly, direct address in copywriting can engage readers, making them feel like you’re speaking just to them. Use ‘you’ and ‘your’ to make your content personal and relatable.
“In my experience, there’s no such thing as luck.” – Preparation Meets Opportunity
While Obi-Wan was teaching Luke that controlling the Force isn’t about luck, copywriters can take away the lesson that success often comes from thorough research, understanding the audience, and then seizing opportunities.
Light Speed Conclusion
Star Wars isn’t just about the battle between the Sith and the Jedi; it’s a treasure trove of lessons that go beyond the screen. As a copywriter, finding inspiration from unexpected sources can elevate your craft. So the next time you’re penning down a piece, channel your inner Jedi, tap into the Force of storytelling, and may your words truly resonate in a galaxy not so far away.
And if you ever feel like you’re stuck in a trash compactor with walls closing in, remember to let the Force guide you.
Or just drop me a message; always happy to help a fellow rebel.
About the Author
Robert Sean Pascoe is a direct response copywriter and marketing strategist who works with entrepreneurs worldwide to create advertising and marketing campaigns that MAXIMIZE their profits.
He (obviously) LOVES Rock N Roll, old school pro wrestling, Star Wars and pretty much ANYTHING 1980’s.
With 7 years of freelance copywriting experience and a lifetime in sales, Robert knows how to use the power of words to sell virtually anything to anyone, especially if the market has been properly defined (and you BETTER have that right!).
Robert enjoys primarily working with small business owners to sell more of their products and services through the power of direct response advertising and marketing.
He has written sales copy for companies in such diverse niches as Weight Loss Supplements, Skin Care, Male Enhancement, Local Marketing Agencies, Live Event Seminars, Software Developers, Insurance Agencies, Real Estate Brokerages, Marketing Consultants, and many, many more.
