Jump Into This Van Halen Inspired Copywriting Lesson
“Might as well… JUMP!!” If you’re anything like me, those words INSTANTLY bring you back to the 1980’s. Yep, back when Van Halen were the undisputed KINGS of not …
Jedi Copywriting Secrets to Rock the Galaxy
A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world. A world created by a man named George Lucas and …
Hitchcock’s Suspense in Sales: Building Anticipation in Your Copy
There’s been a murder… Pretty catchy way to grab some attention right? Well, that’s how legendary director Alfred Hitchcock would often do it. Recently I’ve been on a HUGE …
Copywriting Aint Noise Pollution…
Ready to ride the Highway to Hell with me my friends? Well the Devil horns are OUT. And my head is BANGING. Why in such a hard rocking mood? …
How to Cultivate a Christian Community
When I first ventured into the world of entrepreneurship, the thrill of creating something from scratch was invigorating. But as the days turned into months, I began to feel …
How to Address Sensitive Topics in Christian Copywriting
All right friends. Here’s a tough one… How do we, as Christian entrepreneurs, tackle sensitive topics without compromising our core beliefs? It can be like tip-toeing on a tightrope …