7 Secrets To Closing the Deal in Copywriting
“The right offer should be so attractive that only a lunatic would say “NO”. Quote by Claude Hopkins All of your fancy headlines, storytelling skills, and even a …
Category: Copywriting Articles
A Downright Disturbing (Yet Profitable) Lesson In Persuasion
Recently I was re-watching one of my favorite movies – The Godfather. Yes, I’m speaking of the legendary family mafia drama by director Francis Ford Copula. It features a …
How To Vanquish The Time Vampires Forever
Do you know how to protect yourself from the dreaded Time Vampires? What are they you ask?? Well, in this article I’ll tell you what they are and how …
An (Almost) Perfect 3 Step Copywriting Formula
Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this …
The Rapidly Approaching Lazy Entrepreneur’s Apocalypse
Here’s a prediction to take to heart… The days of the “Lazy Entrepreneur” getting ahead of the hard-working, nose-to-the-grindstone types who make up the majority of us are soon …
The Business Killing Purple Haze Of Boredom
People are bored. At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time …
5 Fast Writing Tips From A Pro (Crastinating) Copywriter
Here’s something most writers won’t admit. Writing is NOT easy. Especially the NON FUN writing tasks we need to do every day. Now, I LOVE writing. But sometimes there …
Copywriting Lessons From A Galaxy Far Far Away
I’m a HUGE Star Wars fan. Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early …
The Importance Of Positioning In Copywriting
So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means …
Copywriting Lessons From A Big Green Monster
Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that …
It’s Not Always Easy Being Right | Journal of a Freelance Copywriter
Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had …
3 Keys to Copywriting Mastery
I was recently asked to give a short presentation on copywriting for a group of small business owners. Now, copywriting can be a somewhat complicated thing to explain. And …
High School Loser Morphs Into Freelance Copywriting Stud
A story of a freelance copywriting stud! How a high school loser landed into a freelance copywriting profession! Once upon a time, in a VERY small town in rural …
How to Use “The Other” Headlines In Your Sales Copy
So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do …