The Secret of the Bucket Brigade in Copywriting

The Bucket Brigade in Copywriting

An old-school copywriting trick I really love is to use what’s called the “Bucket Brigade” or copy connectors.

These are used to keep your message flowing in a smooth way and are important no matter what you are writing.

These use the power of human psychology to make your reader move seamlessly from one thought to another.

They eliminate ANY copy “blockers”, which could cause your prospect to stop reading and move on to something else.

Also, they create a sort of neurological bridge between thoughts that compel your reader to keep going.

Ultimately, bucket brigade words are used to make a smooth transition between the thoughts of different sentences and phrases.

It helps to eliminate any “choppiness” in your writing.

Here Are Some Of My Favorite Bucket Brigade Phrases:  

But that’s not all…

Now, here’s the best part…

Here’s the deal…

And in addition to that…

And even better than that…

You will soon see for yourself…

So that is why…

Here’s the full story…

More important than that…

What is more…

But there is just one more thing…

Make up your mind now to…

Here’s the straight truth…

Take advantage of this opportunity to…

Now, for a limited time only…

Here’s your last chance…

Here’s what it’s all about…

What’s the bottom line?

You might be wondering…

This is crazy, but…

It gets even better…

It gets even worse…

But here’s the kicker…

Want to know the best part?

Believe it or not…

Now, here’s the next step…

Hold onto your hat because…

Before we go any further…

Surprisingly enough…

To make matters even worse…

Let’s get down to business…

Have you ever found yourself…

Can I ask you something?

And perhaps the MOST powerful of all the copy connectors… BECAUSE.

Yes, a single “Magic” word that has a built-in proof element that just seems to make us nod “YES”, accept whatever is being explained, and allow us to move on to the next thought. 

Put The Bucket Brigade to Work In Your Copywriting Today

Use this list to spice up your sales copy right away and wait until you see the difference in your results.

Always remember your primary job with copywriting is to keep your audience reading from the beginning right until the end when you ask them to take a specific ACTION.

This means capturing their attention with a headline and keeping that attention all the way until the close.

Using the bucket brigade in your writing is a great way to help you accomplish that goal.


About Direct Response Copywriter Robert Sean Pascoe

Direct Response Copywriting

Robert Sean Pascoe with Copywriting Legends Matt Furey and Ted Nicholas

Robert Sean Pascoe is a direct response copywriter and marketing strategist who works with entrepreneurs worldwide to create advertising and marketing campaigns that maximize their profits.

With 16 years of copywriting experience and a lifetime in sales, Robert knows how to use the power of words to sell virtually anything to anyone, especially if the market has been properly defined.

Robert enjoys primarily working with small business owners to sell more of their products and services through the power of direct response advertising and marketing.

He has written sales copy for companies in such diverse niches as Weight Loss Supplements, Skin Care, Male Enhancement, Local Marketing Agencies, Live Event Seminars, Software Developers, Insurance Agencies, Real Estate Brokerages, Marketing Consultants, and many, many more.

To learn more about his copywriting services please visit https://worldclasscopywriting.com

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