It’s Not Always Easy Being Right | Journal of a Freelance Copywriter
Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had …
Month: March 2019
3 Keys to Copywriting Mastery
I was recently asked to give a short presentation on copywriting for a group of small business owners. Now, copywriting can be a somewhat complicated thing to explain. And …
High School Loser Morphs Into Freelance Copywriting Stud
A story of a freelance copywriting stud! How a high school loser landed into a freelance copywriting profession! Once upon a time, in a VERY small town in rural …
How to Use “The Other” Headlines In Your Sales Copy
So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do …