Do you know how to protect yourself from the dreaded Time Vampires? What are they you ask?? Well, in this article I'll tell you what they are and how to vanquish them from your life so you can be more productive and therefore increase your profits and overall success. Why...
The Business Killing Purple Haze Of Boredom
People are bored. At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time in human history. I'll give you a couple of examples from my personal life. Let's take a concept so terrible it...
5 Fast Writing Tips From A Pro (Crastinating) Copywriter
Even if you’re a professional copywriter like myself sometimes it can be hard getting your daily writing tasks done with everything else you have to do. In fact, at time it can be downright PAINFUL to get started. Often I have to use every ounce of my will power...
The Importance Of Positioning In Copywriting
So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that...
The Importance of Sub Headlines – Quick Copywriting Tip #7
[ytplayer id=56041] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy. Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the...
The Critical First Steps to Kick-Ass Copywriting
Who Else Wants To Unlock The Secrets of Truly Powerful Copywriting? Before you start mastering the NINJA level tactics of writing that persuades, influences and sell, you MUST learn the critical first steps of Kick-Ass copywriting, including: What to say and NOT to say in your copywriting to maximize results......
The BIG Secret to Copywriting Success
Do you think you know it all when it comes to copywriting? Well, even veteran copywriters often forget about the BIG secret to writing a truly persuasive marketing message that REALLY connects with their prospects. In this episode of The World Class Copywriting and Marketing Podcast - Freelance Direct Response...
Writing That Sells – The Heart of Direct Response Copywriting
CLICK HERE TO LISTEN ON APPLE PODCASTS Do you know what the true heart of direct response copywriting is? It’s writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you’ll discover: What top copywriters say the is #1 factor in being a genuinely GREAT...
The Secret Reasons Why We Buy Anything
CLICK HERE TO LISTEN ON APPLE PODCASTS Great copywriting is emotional copywriting. Your copy should be SOAKED in emotions in order to be successful. In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically: * Greed * Flattery...
The Secret of the Slippery Slide in Advertising
Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER HEADLINE has been decided on to get the attention of your perfect prospect. But what’s going to keep them...