Tag: Writing

Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER …

Is your sales copy converting as well as you need?  If not, it may be due to making one of the common copywriting mistakes I’m going to cover in this …

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I …

Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard …

Direct Response Copywriting 101 Welcome to “A Beginner’s Guide to Direct Response Copywriting”.  In this guide, I will cover the basics of direct response copywriting, what the primary job of …

Once upon a time, in a VERY small town in rural Rhode Island lived a kid who could have been the poster child of a high school loser. He had …