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The Copywriter Strikes Back – How Copywriters are Winning the AI Wars

Robert Sean Pascoe May 13, 2024 Copywriting Articles No Comments
The Copywriter Strikes Back – How Copywriters are Winning the AI Wars
Just like in “The Empire Strikes Back,” where the rebels rally against overwhelming odds, today’s copywriters are making a formidable comeback. Not so long ago, the rise of AI …
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Top Gun Copywriting: Aiming for Higher Conversion Rates

Robert Sean Pascoe May 12, 2024 Copywriting Articles No Comments
Top Gun Copywriting: Aiming for Higher Conversion Rates
When “Top Gun” blasted onto the big screen in 1986, it didn’t just launch a blockbuster franchise—it became a cultural phenomenon, defining a generation with its high-octane action, iconic …
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Copywriting Wisdom from The Godfather – Crafting Irresistible Offers

Robert Sean Pascoe May 12, 2024 Copywriting Articles No Comments
Copywriting Wisdom from The Godfather – Crafting Irresistible Offers
When “The Godfather” first hit theaters in 1972, it didn’t just premiere—it prowled onto the scene, made itself comfortable at the top of the box office, and refused to …
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Rock ‘n’ Roll Copywriting: KISS’s Explosive Marketing Lessons

Robert Sean Pascoe January 23, 2024 Copywriting Articles No Comments
Rock ‘n’ Roll Copywriting: KISS’s Explosive Marketing Lessons
Rock ‘n’ roll and marketing, two worlds that thrive on excitement, energy, and connecting with an audience. When it comes to fusing these elements, no band has done it …
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Overcoming Common Copywriting Challenges in Marketing

Robert Sean Pascoe January 14, 2024 Copywriting Success Series No Comments
Overcoming Common Copywriting Challenges in Marketing
In this digital jungle, where everyone’s vying for attention, top-notch copywriting isn’t just good to have; it’s your secret weapon. It’s what makes or breaks your online presence. Think …
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EMAIL MARKETING SECRETS: How to Write An Email Welcome Series

Robert Sean Pascoe January 10, 2024 Copywriting Articles No Comments
EMAIL MARKETING SECRETS: How to Write An Email Welcome Series
Hey there, awesome marketers! Picture this: the first time you connect with someone, that initial spark sets the tone for everything that follows, right? Well, guess what? The same …
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