Ten Commandments of Direct Response Copywriting
Rules are made to be broken… right??? Well, yes and no… I mean I consider myself to be as much of a rebel as anyone. BUUUUUUT, here’s the deal: …
Category: Copywriting Articles
Jump Into This Van Halen Inspired Copywriting Lesson
“Might as well… JUMP!!” If you’re anything like me, those words INSTANTLY bring you back to the 1980’s. Yep, back when Van Halen were the undisputed KINGS of not …
Jedi Copywriting Secrets to Rock the Galaxy
A long time ago, in a small Rhode Island town… A young boy was instantly transported into another world. A world created by a man named George Lucas and …
Hitchcock’s Suspense in Sales: Building Anticipation in Your Copy
There’s been a murder… Pretty catchy way to grab some attention right? Well, that’s how legendary director Alfred Hitchcock would often do it. Recently I’ve been on a HUGE …
Copywriting Aint Noise Pollution…
Ready to ride the Highway to Hell with me my friends? Well the Devil horns are OUT. And my head is BANGING. Why in such a hard rocking mood? …
COPYWRITING SUCCESS SERIES – Writing Sales Copy for High-Ticket Items
Ready to Dive Deep, Marketing Mavericks? Your guide, RSP – Robert Sean Pascoe, is back, and we’re submerging into the deep ocean of high-ticket item copywriting. This isn’t a casual …
COPYWRITING SUCCESS SERIES – Intersection of Content Marketing and Copywriting
Hold onto your creative hats, all you content maestros and marketing magicians! It’s The RSP again – Robert Sean Pascoe, and I’m back with a dynamite revelation that’s about …
COPYWRITING SUCCESS SERIES – Strategies for Building Trust and Credibility Through Copywriting
Sound the Horns, Trust-Building Titans! The RSP, Robert Sean Pascoe, is on the scene, and I’ve got my battle gear ready. We’re marching into the battlefield of copywriting, and …
COPYWRITING SUCCESS SERIES – The Relationship Between Copy and Design
Gather ’round, word warriors and design dynamos, because The RSP’s in the director’s chair, and we’re casting you in the leading roles of the next marketing blockbuster! Imagine copy …
COPYWRITING SUCCESS SERIES: Discover How to Write Copy for B2B and B2C
Lights, camera, action! I’m The RSP, and I’m here to take you on a whirlwind tour of the blockbusting world of B2B and B2C copywriting. Whether you’re scripting the …
COPYWRITING SUCCESS SERIES – How to Overcome Writer’s Block
Ladies and Gentlemen, welcome to the show! I’m The RSP, your director in this thrilling saga of creativity and inspiration. Ever been trapped in the endless maze of Writer’s …
COPYWRITING SUCCESS SERIES – Tailoring Your Message for Different Audiences
BOOM! There you are, in the center stage of the storytelling arena. But hold on, champion! The crowd around you? It’s diverse, eclectic, and bursting with anticipation. From the …
COPYWRITING SUCCESS SERIES – Creating Irresistible Offers in Your Marketing
Hey there, savvy entrepreneurs and marketing maestros! Have you ever crafted an offer so tempting that you almost wanted to buy it yourself? Or perhaps you’ve been on the …
COPYWRITING SUCCESS SERIES – How to Use Humor Effectively
Do you find your copywriting efforts going the way of the classic “Why did the chicken cross the road?” joke? Predictable, tired, and more likely to induce eye-rolling than …
COPYWRITING SUCCESS SERIES – Anatomy of a Successful Sales Page
Hello fellow entrepreneurial outlaws, aspiring word warriors, and marketing mavericks, it’s the RSP – Robert Sean Pascoe with another exciting foray into the world of copywriting. And we’re diving …
Writing for Different Platforms: Social Media, Blogs, Email
Hello loyal readers! It’s The RSP here again, steering you through the choppy waters of writing for various platforms in our fast-paced digital age. Today, I want to unravel …
SEO Copywriting: Bridging Creativity and Search Optimization
Today, we’re diving into an arena where art meets science, where creativity dances with algorithms. Yes, you guessed it – SEO Copywriting. But, what’s the big deal about SEO …
How to Write Headlines That Get Attention
Welcome my loyal reader into another venture into the world of copywriting and marketing! Today, we’re going to crack the code of something that’s the heartbeat of every …
Essential Elements of a High Converting Landing Page
Hello loyal readers!! It’s The RSP here again, and do I have a hot topic for you today! In the realm of online marketing, there’s a magical place where …
The Power of Emotional Triggers in Copywriting
In the rhapsody of marketing, where the battle for customers’ eyes is only half the gig, the real show-stopper is winning their hearts. This concert’s headliner? EMOTIONS. Emotions …