Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With Your Target Prospect Explain How […]
An Easy Way For Entrepreneurs To Increase Their Profits
If you are interested in adding a potentially HUGE income stream to your business, then this article will hopefully FLOOD your mind with lots of ideas. Here’s the story… Recently I had a new potential client come to me who wanted to hire me to write sales copy for him. Unfortunately, like far too many […]
The Importance Of Positioning In Copywriting
So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that gets me thinking about what […]
Copywriting Lessons From A Big Green Monster
Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that I can use as analogies to teach lessons to others. One of the best sources are old TV shows. Really any type of show, but I […]
It’s Not Always Easy Being Right | Journal of a Freelance Copywriter
Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep the details secret as I […]
3 Keys to Copywriting Mastery
I was recently asked to give a short presentation on copywriting for a group of small business owners. Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I thought about this for a […]
High School Loser Morphs Into Freelance Copywriting Stud
Once upon a time, in a VERY small town in rural Rhode Island lived a kid who could have been the poster child of a high school loser. He had very little friends, barely left his house when not in school and shook like a leaf in his high-top sneakers at the thought of even […]
How to Use “The Other” Headlines In Your Sales Copy
So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do the main job of “selling” in your advertising and marketing. The Importance Of A Double Readership Path A double readership path refers to the idea that […]