The Copywriting Talk Podcast with Robert Sean Pascoe
Episode: Breaking the Rules: Unconventional Copywriting Tactics That Work
Episode Overview:
In this episode, Robert Sean Pascoe delves into the daring world of unconventional copywriting. Discover how breaking away from traditional rules can lead to more engaging, memorable, and effective copy. Learn about the power of long-form sales letters, creative calls to action, humor, and more in making your copy stand out.
Key Takeaways:
1. Long-Form Sales Letters:
· Challenging the ‘keep it short’ rule with detailed, story-driven sales letters.
· Effectiveness in selling complex or high-value products.
2. Creative Calls to Action (CTAs):
· Moving beyond standard CTAs to more intriguing and inviting phrases.
· Making CTAs a part of the storytelling experience.
3. Humor in Copywriting:
· The risks and rewards of using humor.
· Knowing your audience to ensure humor resonates and enhances relatability.
4. Value-First Approach:
· ‘Always be helping’ instead of ‘always be selling.’
· Building trust by providing value through informative and helpful content.
5. Innovative Design Elements:
· Incorporating multimedia and interactive elements in copy.
· Making copy a sensory and more engaging experience.
6. SEO Versus Natural Writing:
· Balancing keyword optimization with natural, human-centric writing.
· Writing for audience engagement first, search engines second.
7. Conversational Tone:
· Breaking the formality rule for a more personal and engaging approach.
· The effectiveness of a conversational tone with certain audiences.
Action Steps:
1. Experiment with one unconventional tactic in your next copywriting project.
2. Monitor audience response and engagement to gauge the effectiveness.
