People are bored. At least most of them seem that way to me. All despite the fact there is more entertainment available to consume than in any other time in human history. I'll give you a couple of examples from my personal life. Let's take a concept so terrible it...
5 Fast Writing Tips From A Pro (Crastinating) Copywriter
Even if you’re a professional copywriter like myself sometimes it can be hard getting your daily writing tasks done with everything else you have to do. In fact, at time it can be downright PAINFUL to get started. Often I have to use every ounce of my will power...
Using Ruthless Honesty – Quick Copywriting Tip #5
[ytplayer id=56032] Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage. Look, no product is perfect, and your prospect knows it. If you try to act like your product has no...
Landing Page Secrets – Quick Copywriting Tip #3
[ytplayer id=56024] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about Landing Page Copy and what the secret ingredients are to maximize your rate of conversion First of all, when I say “Landing Page” I’m specifically referring to lead generation pages normally with the...
The Secret of the Slippery Slide in Advertising
Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER HEADLINE has been decided on to get the attention of your perfect prospect. But what’s going to keep them...
How To Become A Truly GREAT Direct Response Copywriter
Can Anyone Learn To Be A Great Direct Response Copywriter? That's a question I'm often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are some aspects...
How to Use “The Other” Headlines In Your Sales Copy
So, what exactly are "The Other" headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do the main job of "selling" in your advertising and marketing. The Importance Of A Double Readership Path A double readership path...