Official Blog

Official Blog

The Ten Commandments of Direct Response Copywriting

  As a Direct Response Copywriter who provides copywriting services in a large variety of markets, it’s important for me to always keep the fundamentals of what works in the forefront of my mind. And that is why I originally started writing these rules down with the idea of creating a “cheat sheet” of proven […]

How to Use “The Other” Headlines In Your Sales Copy

So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do the main job of “selling” in your advertising and marketing. The Importance Of A Double Readership Path A double readership path refers to the idea that […]