When writing sales copy you will always increase your chances of success if you get excited and write with PASSION. Why is this so important? Because passion is something missing from most writing of any kind and especially in any sort of advertising or marketing. When you write with real, heartfelt passion your readers […]
The Most Powerful Copy Skill
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip. This is all about writing BULLETS. Now, if you don’t know what a bullet is – it refers to those lists that usually start with a dot (looks like a bullet hole) and then give a short and punchy benefit statement. In my […]
The Importance of Sub Headlines – Quick Copywriting Tip #7
Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy. Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the way to the end of your sales […]
Sales Psychology In Copywriting – Quick Copywriting Tip #6
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip… Today I’m talking about what selling is all about and how it applies to copywriting. having success in sales comes down to figuring out what someone wants and then finding out a way to give it to them. Yes, there’s more to […]
Using Ruthless Honesty – Quick Copywriting Tip #5
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage. Look, no product is perfect, and your prospect knows it. If you try to act like your product has no flaws, then your prospect won’t believe anything […]
Order Form Secrets – Quick Copywriting Tip #4
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip. Today I’m talking about how to write your order form. Your order form should act as a mini-sales letter for your product, reinforcing the BIG IDEA … BIG BENEFIT … or … BIG PROMISE … … which is the main selling point […]