I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And …

A story of a freelance copywriting stud! How a high school loser landed into a freelance copywriting profession! Once upon a time, in a VERY small town in rural …

So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do …