Do You Need Powerful Copywriting That Sells? Then This Message Is For You!!!

Direct Response CopywriterDirect Response Copywriter – Robert Sean Pascoe

ATTENTION: This Is A Life Changing Message For All Entrepreneurs, Information Marketers, and Online Business Owners…

“Who Else Is Ready To Breakthrough To A New Level Of Success As You SKYROCKET Your Sales, SUPERCHARGE Your Profits and ELIMINATE Your Fiercest Competition?”

If That Sounds Like You, Then Please Read EVERY SINGLE WORD Of This Message As I’m Going To Show You How I Can Be YOUR New Advertising and Marketing Secret Weapon!

Dear Future Success Partner: 

My name is Robert Sean Pascoe and I am a Direct Response Copywriter that specializes in creating cutting-edge advertising and complete marketing campaigns built around… 

…Pull No Punches, Hard-Hitting Sales Copy That Gets FAST and POWERFUL results!

Why Is This So Important To You? 

There is so much competition in the world today for your business that if you want to be successful you MUST HAVE… 

… a clear and compelling sales message that grabs the attention of your ideal prospect… 

…that pulls them into your ad so that you can tell them the FULL story of your product…

… and… 

… WHAT IT WILL DO FOR THEM!

If not you might as well pack up shop, head home and start planning a funeral as your business will be on life support. 

My job as a Direct Response Copywriter is to learn everything I can about you, your product and your target market.

I then take what I know about tested and proven salesmanship to create a…

Killer Sales Message That Will Create A DEEP and BURNING Desire For Your Product So Insatiable…

They Won’t Be Able To Sleep Until They’ve Given In And Are BEGGING You To…

TAKE THEIR MONEY!

It doesn’t matter what market you are in or what type of platform you are using to sell your product.

The fundamentals of master salesmanship that I use as the foundation for everything I write as a Direct Response Copywriter will work in any market. And anyway you choose to deliver your message including:

  • Direct Mail Sales Letters and Packages
  • Emails and Auto-Responders
  • Squeeze Pages
  • Online Landing Pages
  • Total SEO Optimized Web Sites
  • Video Sales Letters
  • Complete Online Sales Funnels
  • Print Ads…

…everything used in modern marketing.

I can say with confidence that… 

“I Know What To Write For You To Get The Sale!

What Difference Will The Sales Copy I Write Make For You?

It’s the difference between just scraping by…maybe paying the bills… hopefully surviving another year… and THRIVING in every aspect of your life.

Literally, everything you can possibly want in life…

… boatloads of money…

… the biggest house in town…

… the unequaled respect and the admiration of everyone you know…

… virtually anything!

It Can ALL Be Accomplished By Using The Unbeatable Power Of…

Master Salesmanship Multiplied.

That’s What EVERY Sales Message I Write Is.

A Master Salesman Going Out To Tell The World About You, Your Product and To MAKE THE SALE!  

So Why Should I Be Your Direct Response Copywriter?

The main reason why you should choose me when deciding on a Direct Response Copywriter to write your next sales message is…

PROVEN RESULTS.

Just ONE of my recent online sales pages has made over 250k in sales for my client, in LESS THAN 3 months!

An Advertorial I wrote 6 months ago has made close to 500k in sales!

These are just 2 of my GRAND SLAM promotions I have written that prove that I have the ability to practically create… MONEY ON DEMAND.

What’s The Difference Between Hiring A Direct Response Copywriter and A Regular Ad Agency?

Traditional advertising agencies specialize in “brand advertising”… which basically means they spend tons and tons of YOUR money on campaigns that last at least several months…

… sometimes even YEARS in the hopes that when someone goes to the grocery store to buy a bottle of soda pop they’ll remember one name over another.

Most small business owners (yourself included I’m sure) can’t afford to spend hundreds of thousands and even MILLIONS of dollars on brand advertising.

That’s where I come in… 

I Specialize In Direct Response Copywriting Which Can Be Tested, Measured and Demands ACTION!

Now, before we go any further I’ve got to be 100% up front with you and tell you that I am NOT always the best fit for everyone and might not be a good fit for you.

First, I am not the most expensive Direct Response Copywriter you can hire… but I’m also NOT the cheapest.

I charge what I do because the results I will get for you will ALWAYS be worth to you many times over what I’m being paid.

Second, if you’re uncomfortable with what might be considered to be “SALESY” or “Hype Filled” copy, that is less than politically correct, well, you should probably look for another sales letter copywriter.

The sales copy I write IS a bit over the top… and it is filled with some hype.

Why? Because that’s what works!

If you’re afraid to “ruffle some feathers” then you are just never going to make the kind of money that you will if you are completely honest, open and are willing to cut right through the BS to the heart of what gets your potential customer’s juices flowing.

You have to push all of their “hot buttons” and get under their skin so that they can’t sleep at night due to fear of missing out on what you are offering them.

You need to be willing to grab your prospect by the throat and force feed all of the benefits you have and then like Marlon Brando in “The Godfather”…

“Make Them An Offer They Can’t Refuse.”

You do this by reversing all risk on the deal… then you eliminate all fears that your product might not live up to the promised expectations by offering an IRON CLAD GUARANTEE…

… that if for any reason at all they ask for their money back you’ll gladly refund every cent with no questions asked.

Finally, you sweeten the deal even more by going further than ANY of your competitors ever will with an EXTRA LONG guarantee…

… six months or a year or even a LIFETIME.

Of course, you don’t mention that the longer the guarantee the higher the odds are that they’ll forget about it and NEVER ask for a return.

Heck, statistics prove that over half the people that buy something online or through mail order never even open the box when it gets to their house.

For many, the idea that they bought your product and can access its many benefits if they ever need them is reason enough to keep it around. 

Any Direct Response Copywriter worth your time and especially money will put a MAJOR emphasis on risk reversal to “Seal the Deal”.  

So How Can We Both Be Sure That We Will Be A Good Fit To Work Together? 

When I am looking for a client to work with, these are the qualities I am looking for:

AN HONEST AND ETHICAL PRODUCT AND COMPANY

No matter how persuasive the sales copy I write is it won’t do any long-term good if the product I am selling and the company behind it are not completely honest and ethical.

The product must do exactly what we promise it does and the company must fulfill all promises and guarantees.

Besides that fact that it is just WRONG to ever rip off a customer.

In this age of social media, your company will not survive if it develops a bad reputation and that is something I have no interest in being associated with.

AN UNDERSTANDING OF DIRECT RESPONSE ADVERTISING

Long copy has been proven to be the most effective way to sell anything…

… especially information products yet most people think that cute slogan or being funny is the way to create successful advertising and NOTHING could be further from the truth.

As a Direct Response Copywriter, my ideal clients understand the basics of direct response advertising or will be willing to rely on my understanding and expertise on it…

… and will take off the handcuffs and allow me free reign to create the advertising that I KNOW will work.

A WILLINGNESS TO TEST

The only way to guarantee your advertising is going to be successful is to TEST… TEST… TEST!

Everything I write whether it be for Direct Mail or an Online Sales Letter, Landing Page or Email it is always a smart decision to have me create at least two versions of the headline (or subject line)…

… and the lead so that you can test those elements against each other and then roll out a large campaign behind the winning ad.

Really smart business owners will have me write another two or three versions of each ad so that they can do multiple split tests which increases the likeliness of having a very successful marketing campaign.  

AN OPEN MIND

Really great sales copy can sometimes make you a little uncomfortable and that’s all right.

In fact, it’s a good thing if it is a little un-nerving as that’s the type of advertising a good direct response copywriter writes… the kind that shakes people out of their typical zombie-like state.

It makes them sit up, take notice and think to themselves that “Hey, this might not be your typical advertising BS… maybe I better pay attention.”

 PATIENCE

A masterpiece can’t be rushed!

Ok, so I’m not exactly creating great literature when I write BUT it takes time to craft the perfect sales message.

On average it takes me a week to properly research a product and then a week to write the first draft and then as much as two weeks to re-write multiple times until I am convinced I can’t improve it any further.

Any client I am working with needs to understand that the more time I take…

… the better the final product will be and the HIGHER PROFITS their business will enjoy.

Now, you might be thinking…

“Okay, so this sounds great BUT, how much is it going to cost me to hire you?”

A copywriter is one of the most important investments you will EVER make when the mission is to sell products, generate qualified leads, bring in more subscribers or anything else that requires an immediate, positive ACTION.

If you need powerful RESULTS that build your business and increase your bottom line then investing in a world-class copywriter truly won’t COST you anything…

… As it will bring you back a return of several times whatever you initially spend.

Now, with that said, I am NOT the cheapest copywriter you will find online because, for one, I am HIGHLY in demand and do not need to compete on rates to keep myself busy and much more importantly, because I provide HUGE AMOUNTS OF VALUE to my clients.

Sales copy I have written has in some cases made hundreds of thousands and even MILLIONS of dollars in profits for my VERY satisfied clients and for my own business projects.

The truth is if you find a copywriter who quickly quotes you a fee of anything less than 5k for ANY extensive copywriting project… I would RUN from them, as that means they are DESPERATE for the money and are not confident in their copywriting skills.

Do NOT take risks with something as important as having a winning sales message written for your product or service.

I no longer list any fees here because EVERY copywriting project is different.

Email me today at rsp@worldclasscopywriting.com

Or call me and leave a message at

727-269-1121

 I will get back to you ASAP to set up a time for us to speak about your UNIQUE needs.

About Robert Sean Pascoe 

Direct Response Copywriter - Robert Sean Pascoe

Robert Sean Pascoe is a Direct Response Copywriter and Marketing Consultant that is available for hire for Freelance Copywriting Assignments or on a monthly retainer as a Marketing Consultant plus Copywriter.

He lives in Sunny Tampa, Florida with his wife Jessica (who is also a marketing professional) and their two kitties Ace and Hitch.

Robert uses a lifetime of SALES and BUSINESS BUILDING EXPERIENCE along with many years of marketing and copywriting training (Robert has studied in person under copywriting legends Ted Nicholas and Matt Furey) to help his clients WORLDWIDE to make more money through the use of Direct Response Marketing and Advertising.

 

Recent Posts

Gary Halbert really was right… Clients Do Suck (Ok, SOME of them)

Gary Halbert

Man, I used to think one of my copywriting and direct response marketing idols Gary Halbert must have been a REAL cranky guy to work with as he used to show up to many of his seminars with baseball cap on his head that boldly proclaimed “CLIENTS SUCK”.

Wow, can you imagine if you were one of his clients sitting there… who had just probably paid a couple of grand to be there… and you see the great Gary Halbert strut into the meeting room wearing that hat?  I’d probably spit my coffee out all over myself or start choking on my dang donut.

But from everything I’ve ever heard about him, Gary Halbert was not the kind of person who really gave a rat’s rear end about anyone’s opinion. BUT… as arguably THE most successful direct response copywriter and marketer of his time in history and MAYBE of all time, he had earned the right to be as cocky and offensive as he wanted to be, knowing that there would ALWAYS be a huge line of people just begging to throw their money at him.

This was the complete opposite where I was mentally in my short lived copywriting career.

The thing is, as a relatively new to the business Freelance Copywriter, getting clients seemed to the ONLY thing that really mattered to me.

So, for MUCH longer than I wish to admit, finding and securing work from the elusive folks that would be willing to write a check for me was all that really mattered to me.

And out of sheer panic not to go bankrupt I tended to be VERY timid when talking to any potential clients and I SWEAR looking back at it now, I KNOW that they absolutely could SMELL the desperation just dripping off of me like sweat on a hot July day here in Florida.

It put me at a terrible disadvantage when it came to negotiating the terms of my deals and while most of my early clients were still very fair to me… there were a couple that smelled blood when talking to me and absolutely (in a figurative manner) went in for the kill when it came to our business negotiations.

I was what Gary Halbert’s associate and friend John Carlton calls a “Clueless Rookie” and I was FAR more dangerous to myself than to anyone else.

At times I would have made more money for myself asking “would you like fries with that?”, than in writing sales copy that was making my clients money hand over fist. I’m not bragging here, I just know that even during my “rookie phase”, I had the basics of direct response marketing down and knew how to craft a good basic sales pitch and that’ll put ANYONE world’s ahead of 99% of the population.

So, despite being super frustrated and at times on the verge of “tossing my clubs into the water” or something like that, I kept pressing on and discovered there was some truth to that UNIVERSAL law that you hear about that basically says that once you start putting something into motion, even it’s REALLY slow at first or riddled with landmines that you occasionally step right on, that if you keep pressing through you’ll eventually start building up some much needed momentum and seemingly out of nowhere you’ll be coasting along getting some taste of success.

That’s EXATLY what happened to yours truly.

I went from ZERO to SIXTY in terms of landing some real, high-paying, long term clients that allowed me to quickly go from a state of “Not So Quiet” desperation to a position of POWER when it came to negotiating new deals

What a GREAT feeling to not have to be all worried about getting hired in order to pay my bills, or you know, EAT.

I had enough money guaranteed coming in that even if I really WANTED a particular copywriting jobs… I didn’t NEED it, and man that just changes the whole ball game

So, that brings me to my point about FINALLY having that “Ah Ha” moment where I got where Gary Halbert was coming from when it came to his attitude about clients. And here’s the thing… I can’t say for sure but I’m pretty positive that with him being the genius that he was, that wearing that hat was just a great psychological tactic to let EVERYONE know that was in NO way, shape or form in NEED of anyone hiring him. And, if they wanted him to grace them with the honor of having him write for them that they were going to have to pay him EVERY PENNY that he deserved (and he deserved a heck of a lot as his copy MADE money).

Anyways, I recently was contact by a company that asked me to re-write all of the copy for their web site, sales brochures, social media, email campaigns, etc.

Now, this was a BIG job and I quoted a pretty large fee which they agreed to! I was happy to get the gig but soon started having some regrets as this was a DULL, DULL, DULL project… BUT I agreed to do it and they were paying me well so I jumped into it with everything I had.

Again, they had ALL of their materials already written. My instructions were to take what they had and “bring it to life”… make it more lively and exciting as what they had was VERY technical and boring.

So, I did exactly what I do best. I wrote some hard hitting sales copy with lots of ACTION VERBS and POWER WORDS that were colorful and added lots of character to how they were presenting themselves.

The way we had structured this deal since there were so many different parts to it was that I would write in 4 stages… I would take two elements at a time, present the work, they would pay me and I would move onto the next part of the project.

Well, when I presented my first completed work to them I was quickly told that my copy was TOO over the top and TOO direct and they were NOT going pay me for my work! And, they were firing me from the rest of our agreed deal.

If this had happened even just a few months ago I would have been VERY upset but instead I remained relatively calm… reminded them that THEY CAME TO ME… I didn’t solicit them… they came to me and hired me based off of reviewing the type of sales copy I write and wanting me to do that for them.  Which, is exactly what I did, but then I guess they got COLD FEET about having copy that a little on the “edgy” side and more ballsy compared to the VERY DRAB, technical copy they already had.

I told them that it was fine to cancel the remainder of our agreement but THEY WOULD pay me for the work I had already spent two full weeks working on… OR they would hear from my attorney.

I QUICKLY had my full pay wired to my paypal account and I calmly washed my hands of them and gladly said “Sayonara” to ever dealing with them again.

That was it… no hard feelings… no bruised ego.

You know why?  Because I KNOW that my copy does the only thing it is supposed to do… it GETS RESULTS.

I have the proof that my gets my clients more sales than they ever have gotten before and that they are making LOTS and LOTS of money… which make them HAPPY to pay ME LOTS of money!

So, while I am far from being at the level of Gary Halbert I am VERY confident that the skills I have developed from several years of studying the art of Direct Response Copywriting that I don’t have to EVER settle again for being used and abused by ANY clients as I’ll always be able to find plenty of clients based on showing the proving results I have already gotten for others.

If you want to learn these VITAL business skills yourself I will soon be launching a copywriting coaching club where I will be working with a limited number of entrepreneurs and wanna-be freelance copywriters to show them step by step my system for writing direct response sales copy that gets the ACTION you or your clients desire.

Get on my VIP Email List now to be among the first to be notified.  I’m sure Sir Gary Halbert would 🙂

RSP

http://worldclasscopywriting.com

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