Using Ruthless Honesty – Quick Copywriting Tip #5

 

Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip

Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage.

Look, no product is perfect, and your prospect knows it.

If you try to act like your product has no flaws, then your prospect won’t believe anything else you are saying.

So, go ahead and strategically reveal a flaw or two…

It will go miles to create a rapport with your prospect and will make the benefits you are stressing in your copy seem all the more believable.

You will gain the all-important TRUST of your customers which will build the confidence they need in order to pull out their wallet and buy from you.

Thanks again for joining me!!!

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