The Secret Reasons Why We Buy Anything

CLICK HERE TO LISTEN ON APPLE PODCASTS Great copywriting is emotional copywriting. Your copy should be SOAKED in emotions in order to be successful. In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically: * Greed * Flattery...

3 Keys to Copywriting Mastery

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I...