If you are interested in adding a potentially HUGE income stream to your business, then this article will hopefully FLOOD your mind with lots of ideas. Here's the story... Recently I had a new potential client come to me who wanted to hire me to write sales copy for him. ...
The Importance of Sub Headlines – Quick Copywriting Tip #7
[ytplayer id=56041] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy. Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the...
Writing That Sells – The Heart of Direct Response Copywriting
CLICK HERE TO LISTEN ON APPLE PODCASTS Do you know what the true heart of direct response copywriting is? It’s writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you’ll discover: What top copywriters say the is #1 factor in being a genuinely GREAT...
The Secret Reasons Why We Buy Anything
CLICK HERE TO LISTEN ON APPLE PODCASTS Great copywriting is emotional copywriting. Your copy should be SOAKED in emotions in order to be successful. In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically: * Greed * Flattery...
Why Every Entrepreneur Should Master Direct Response Copywriting
Being an entrepreneur is tough. But it’s also EXTREMELY rewarding. In my opinion, entrepreneurs are the true unsung heroes of the world. Titans of the free market. Champions of capitalism. The lifeblood of the economy. But we are also seldom given the credit we deserve. In fact, entrepreneurs are often demonized for...
It’s Not Always Easy Being Right | Journal of a Freelance Copywriter
Journal of a Freelance Copywriter - Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep...