Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With Your Target Prospect Explain How […]
Copywriting Lessons From A Galaxy Far Far Away
I’m a HUGE Star Wars fan. Well, of the original trilogy anyways. Over the years I’ve probably seen George Lucas’s first three classics from the late 70’s and early 80’s at least one hundred times each. In fact, the 1980’s Empire Strikes Back was the first movie I actually saw live in the theater. […]
The Importance Of Positioning In Copywriting
So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that gets me thinking about what […]
Copywriting Lessons From A Big Green Monster
Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that I can use as analogies to teach lessons to others. One of the best sources are old TV shows. Really any type of show, but I […]
It’s Not Always Easy Being Right | Journal of a Freelance Copywriter
Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep the details secret as I […]
3 Keys to Copywriting Mastery
I was recently asked to give a short presentation on copywriting for a group of small business owners. Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I thought about this for a […]
High School Loser Morphs Into Freelance Copywriting Stud
Once upon a time, in a VERY small town in rural Rhode Island lived a kid who could have been the poster child of a high school loser. He had very little friends, barely left his house when not in school and shook like a leaf in his high-top sneakers at the thought of even […]
How to Use “The Other” Headlines In Your Sales Copy
So, what exactly are “The Other” headlines? These are the sub-headlines which create what is called a double readership path as well as the bullet points which often do the main job of “selling” in your advertising and marketing. The Importance Of A Double Readership Path A double readership path refers to the idea that […]