How To Unleash The Power Of Direct Response Copywriting

If you are a small business owner or even an aspiring entrepreneur, then I’d love to talk to you about what the power of direct response copywriting can do for your business.

What is direct response copywriting? 

Well, basically in the world of advertising there are two radically different methods or mindsets.

The first is what is known as “brand advertising” which is what for the most part you see on television and in major print ad campaigns. 

The thought behind “brand advertising” is that over time by the consumer constantly hearing the brand name of the parent company or individual product mentioned that it will be hard-wired into the subconscious mind of the target audience.

This is why when you to a grocery store and you see a soda display that has three different brands…

… let’s say Coke, Pepsi and a lesser-known company (maybe an in-house brand) …

… 90% or more people will automatically pick one of the two major brands even though the in-house brand is much cheaper and guess what?

They probably even have the exact same ingredients… mostly sugar, water, and some caramel flavoring.

It’s because you are “hard-wired” to gravitate naturally to what you are familiar with as in nature familiarity is associated with safety.

If you have tried something before and it is accepted as being what the majority would pick, then you internally recognize it as being the safer choice as opposed to something you have never tried or even heard of before.

So, there’s no doubt that “brand advertising” may work overtime…

… BUT it takes LOTS of time and LOTS of money which are two things most small business owners just don’t have enough of.

For most entrepreneurs, the ONLY real choice for an advertising strategy is one that will help them make maximum money in minimum time, with less work and reduced financial risk.

I’m of course talking about putting the power of direct response copywriting to work in your advertising and marketing.

And that’s what I specialize in as a freelance copywriter.

Now, it might come as a surprise to you that my main job isn’t the actual writing. But rather to be what legendary copywriter and marketing genius John Carlton calls being a “Sales Detective”.  

That means I’ll spend the majority of the time on the most important part of ANY advertising or marketing campaign. 

And that is RESEARCH.

It is VITAL to the success of your advertising and marketing that we know as much humanly possible about your prospect including their biggest…

  • WANTS …
  • NEEDS …
  • FEARS and…
  • DESIRES…

With a laser focus particularly on what keeps them up at night. 

As copywriting legend Robert Collier said…

“We need to join the conversation that is ALREADY going on in our prospect’s mind”.

You do this by directly addressing in the sales copy and hitting hard all of the “Emotional Hot Buttons” that will speak to the prospect…

… and cut through any natural sales resistance they may have…

… PLUS, show them the sweet rewards or relief that your product or service will provide to them.

We want to address their problems, show real empathy with them and then focus on painting a vivid picture of how much better their life will be after becoming your client or customer.

After I have narrowed down the BIGGEST wants, needs, problems or desires that your product or service will fulfill for the prospect…

… I’ll create a theme for the sales message, create an outline and start the process of writing your sales message.

Then I will keep writing and re-writing OVER and OVER again until your sales message has been perfected into something that will hook your prospect’s attention, entice them to read every word, and ultimately persuade them to pull out their wallet and BUY!

If there are any doubts left in your prospect’s mind about buying, I’ll collaborate with you to create an unbeatable guarantee…

… or throw in an impressive bonus that will “knock them off the fence” and get them to make a positive buying decision without any additional hesitation.

This is what the power of direct response copywriting will do for your business.

It gives you a weapon to cut through all of the clutter and useless information that your prospect has to experience every day of their life.

Then is focuses their full attention on how your product or service can satisfy whatever pressing want, need, desire or problem that is the forefront of their mind…

… and then gets the sale for you in a way that doesn’t “push” but “seduces” the prospect into happily buying what you are offering them.

Thousands of entrepreneurs just like you are using these time tested and proven methods of direct response copywriting to build FORTUNES for themselves and their families.

And YOU could easily be next.

So, let’s set up a time to speak in-depth about your unique needs. We’ll analyze what you’ve done before, what you’re doing now and how my high-impact direct response copywriting can help you take your business to new levels of success.

Go ahead and contact me today by CLICKING HERE NOW.

Direct Response Copywriter

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