The First Deadly Copywriting Lie – Quick Copywriting Tip #2

 

Hey, it’s Robert Sean Pascoe with another quick copywriting tip.

Today I’m talking about the first deadly copywriting lie that you should avoid like the plague…

What is this LIE?

It’s that copywriting is EASY, if…

What I mean is, there are plenty of so-called copywriting “GURUS” who will tell you copywriting really isn’t hard…

It’s actually easy and there’s a big IF.

Usually the big IF is followed by a pitch to buy one of their products that apparently work like a magic pill to make you a top copywriter.

Typically the purveyors of this LIE are the pushers of overpriced and under-delivering information products who could care less if you actually learn any real-world skills.

The fact is that copywriting isn’t much different than learning to play an instrument…

Yes, some of us might be born with more natural talent than others, but for the most part if you want to be really good at playing say the piano or guitar, it comes down to STUDYING, PRACTICING and VERY HARD WORK.

The same is true if you want to be a good copywriter.

Personally, I spent YEARS reading every book on copywriting, spent THOUSANDS of dollars on copywriting courses…

And spent HUNDREDS upon HUNDREDS of hours copying classic advertising pieces by hand to neurologically imprint the process of writing great sales copy straight into my brain.

The truth is that YES there are great tools to use as idea starters, and to keep you on track sticking to winning structure, but the bottom line is that copywriting is HARD WORK…

If you want to write truly killer copy that gets the RESULTS you want and need.

When I write a sales letter or long form sales letter for one of my clients, it’s normally 4 to 6 weeks of extremely hard and often tedious work to make sure my clients get a maximum amount of sales and profits

And you know what? It’s worth every single minute if my clients are happy…

For me there is no better feeling!!

Be sure to check out future episodes as I’ll dive deeper into exactly what goes into that 4 to 6-week copywriting process.

Thanks for joining me and don’t forget to head on over to www.howtowriteheadlines.com to download a FREE digital copy of my new book that reveals my most closely guarded and powerful headline writing secrets…

Secrets that YOU can use to supercharge the success of your business faster than you ever dreamed possible!!!

Again it’s yours for FREE right now at howtowriteheadlines.com

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