Why Every Entrepreneur Should Master Direct Response Copywriting

Being an entrepreneur is tough.  But it’s also EXTREMELY rewarding. In my opinion, entrepreneurs are the true unsung heroes of the world. Titans of the free market. Champions of capitalism. The lifeblood of the economy.  But we are also seldom given the credit we deserve. In fact, entrepreneurs are often demonized for being “greedy” or self-absorbed or […]

How to Keep Your Copy Flowing So Your Audience Keeps Reading

Now, this is something VERY important that you might not see covered very often in most copywriting books and courses. Why? Well, it might not seem like the “Sexiest” subject in the world… … but whether you are writing a blog post, direct mail letter or online sales page, it’s SO important to keep your […]

The Secret of the Slippery Slide in Advertising

  Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER HEADLINE has been decided on to get the attention of your perfect prospect. But what’s going to keep them reading?  If for some reason […]

3 Common Copywriting Mistakes You Might Be Making RIGHT NOW

Is your sales copy converting as well as you need?  If not, it may be due to making one of the common copywriting mistakes I’m going to cover in this article. Now, I know you’re working your rear off to build your business and trying to be as successful as possible. And there is SO […]

It’s Not Always Easy Being Right | Journal of a Freelance Copywriter

Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I’m gonna keep the details secret as I […]

3 Keys to Copywriting Mastery

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepreneurs could use in their business. Well, I thought about this for a […]