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How To Vanquish The Time Vampires Forever

Do you know how to protect yourself from the dreaded Time Vampires?   What are they you ask?? Well, in this article I'll tell you what they are and how to vanquish them from your life so you can be more productive and therefore increase your profits and overall success.  Why...

An (Almost) Perfect 3 Step Copywriting Formula

Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It's also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: Tell a Painful Story That Resonates With...

An Easy Way For Entrepreneurs To Increase Their Profits

If you are interested in adding a potentially HUGE income stream to your business, then this article will hopefully FLOOD your mind with lots of ideas. Here's the story... Recently I had a new potential client come to me who wanted to hire me to write sales copy for him. ...

Copywriting Lessons From A Galaxy Far Far Away

I'm a HUGE Star Wars fan.  Well, of the original trilogy anyways. Over the years I've probably seen George Lucas's first three classics from the late 70's and early 80's at least one hundred times each. In fact, 1980's Empire Strikes Back was the first movie I actually saw live...

The Importance Of Positioning In Copywriting

So what exactly does Ice T (the musician and actor, not the drink) have to with copywriting? Well, on the surface not much. But being a master copywriter means looking at things differently and I try to find lessons in just about everything. Often something will trigger a memory that...

Copywriting Lessons From A Big Green Monster

Can you REALLY learn lessons in copywriting, marketing and entrepreneurialism from almost anything? I think so. At least I TRY to find topics from the most non-obvious sources that I can use as analogies to teach lessons to others.  One of the best sources are old TV shows.  Really any...

The Power of Passion – Quick Copywriting Tip #9

[ytplayer id=56050] When writing sales copy you will always increase your chances of success if you get excited and write with PASSION. Why is this so important? Because passion is something missing from most writing of any kind and especially in any sort of advertising or marketing. When you write...