[ytplayer id=56050] When writing sales copy you will always increase your chances of success if you get excited and write with PASSION. Why is this so important? Because passion is something missing from most writing of any kind and especially in any sort of advertising or marketing. When you write with real, heartfelt passion your […]
The Most Powerful Copy Skill
[ytplayer id=56045] Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip. This is all about writing BULLETS. Now, if you don’t know what a bullet is – it refers to those lists that usually start with a dot (looks like a bullet hole) and then give a short and punchy benefit statement. […]
The Importance of Sub Headlines – Quick Copywriting Tip #7
[ytplayer id=56041] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy. Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the way to the end of […]
Sales Psychology In Copywriting – Quick Copywriting Tip #6
[ytplayer id=56037] Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip… Today I’m talking about what selling is all about and how it applies to copywriting. having success in sales comes down to figuring out what someone wants and then finding out a way to give it to them. Yes, there’s […]
Using Ruthless Honesty – Quick Copywriting Tip #5
[ytplayer id=56032] Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage. Look, no product is perfect, and your prospect knows it. If you try to act like your product has no flaws, then your prospect won’t […]
Order Form Secrets – Quick Copywriting Tip #4
[ytplayer id=56028] Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip. Today I’m talking about how to write your order form. Your order form should act as a mini-sales letter for your product, reinforcing the BIG IDEA … BIG BENEFIT … or … BIG PROMISE … … which is the main […]
Landing Page Secrets – Quick Copywriting Tip #3
[ytplayer id=56024] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about Landing Page Copy and what the secret ingredients are to maximize your rate of conversion First of all, when I say “Landing Page” I’m specifically referring to lead generation pages normally with the purpose of gaining an email […]
The First Deadly Copywriting Lie – Quick Copywriting Tip #2
[ytplayer id=56020] Hey, it’s Robert Sean Pascoe with another quick copywriting tip. Today I’m talking about the first deadly copywriting lie that you should avoid like the plague… What is this LIE? It’s that copywriting is EASY, if… What I mean is, there are plenty of so-called copywriting “GURUS” who will tell you copywriting […]
Creating Your Customer Avatar | Quick Copywriting Tip #1
[ytplayer id=56014] Today I’m talking about creating your customer avatar. An avatar is marketing speak for defining a 3D image of who your ideal customer is. This is so you can speak directly to their most important WANTS, NEEDS, DESIRES and PROBLEMS they need to hear you address in your sales copy. You must […]