Now, this is something VERY important that you might not see covered very often in most copywriting books and courses.

Why? Well, it might not seem like the “Sexiest” subject in the world…

… but whether you are writing a blog post, direct mail letter or online sales page, it’s SO important to keep your reader’s attention all the way until the very end.

So, here are some easy ways to…

Keep Your Audience Reading

First, I’d like to tell you about a “magic” word.  One which helps to keep your copy moving by answering questions you anticipate your prospects will be asking as they read through your sales message.

What is the MAGIC word?

BECAUSE. 

Because of what?

No, no, no… the magic word IS because.

Why?

BECAUSE every time you make a statement in your copy you think someone would ask “WHY” over…

… you can automatically continue through the statement by using the word “because” and then explain in full details.

Why?

BECAUSE if you continually EXPLAIN, EXPLAIN, EXPLAIN throughout ALL your copy…

… you can constantly eliminate ALL objections before they are even raised!

This will keep your prospect’s objections from slowing their ride down the greased slide of your sales message.

The Secret of the “Bucket Brigade”

An old school copywriting trick I really love is to use what’s called the “Bucket Brigade” or what I like to call copy connectors to keep your message flowing in a smooth way.

These use the power of human psychology to make your reader move seamlessly from one thought to another…

… without there being ANY copy “blockers” which could cause your prospect to stop reading and move onto something else…

… often with the intention of coming back to continue later… but normally they never will.

Ultimately, copy connectors are used to make a smooth transition between the thoughts of different sentences and phrases. It helps to eliminate any “choppiness” in your writing

Here’s a list of my favorite copy connectors:  

But that’s not all…

Now, here’s the best part…

Here’s the deal…

And in addition to that…

And even better than that…

You will soon see for yourself…

So that is why…

Here’s the full story…

More important than that…

What it more…

But there is just one more thing…

Make up your mind now to…

Here’s the straight truth…

Take advantage of this opportunity to…

Now, for a limited time only…

Here’s your last chance…

Here’s what it’s all about…

What’s the bottom line?

You might be wondering…

This is crazy, but…

It gets even better…

It gets even worse…

But here’s the kicker…

Want to know the best part?

Believe it or not…

Now, here’s the next step…

Hold onto your hat because…

Before we go any further…

Surprisingly enough…

To make matters even worse…

Let’s get down to business…

Have you ever found yourself…

Can I ask you something?

Use this list to spice up your sales copy right away and wait until you see the difference in your results.

It’s Ultimately All About Keeping Your Prospect’s Reading Until You Make The Sale!

When writing sales copy always remember your reader is NOT reading to be entertained as they would if they had picked up a novel to enjoy over a weekend.

This isn’t to say your copy can’t be entertaining and it SHOULD be entertaining to an extent…

… IF…  first and foremost, it is doing the only REAL job it needs to do…

… which is… to SELL!

No, your potential customer is reading your copy only because it has created curiosity that there might be a benefit to them for taking the time to read.

Your job as a copywriter it to KEEP THEM READING from the very beginning where you have captured their attention with a headline…

… all the way until you have asked for the order, backed it up with a powerful offer, created a sense of urgency to buy now and eased all concerns with a no-brainer guarantee.

Conclusion:  I really hope you enjoyed this article which will keep your copy flowing!

Now, if you want to have an even greater advantage in writing advertising and marketing pieces that convert into sales I’d like to invite you to download a free digital copy of my book that reveals my step-by-step blueprint to writing headlines.  Go to https://www.subscribepage.com/howtowriteheadlines and start reading it today!

ABOUT THE AUTHOR:

Freelance Direct Response Copywriter

Robert Sean Pascoe is a Freelance Direct Response Copywriter and Marketing Consultant.

He specializes in Copywriting that Sells, including Direct Mail Sales Letters, Complete Direct Mail Packages, Online Sales Pages, Advertorials, Emails, and Complete Online Sales Funnels.

Robert also is an expert in writing SEO Optimized Web Content including Home Page Copy, Blog Posts, and Articles.

To schedule a 100% FREE Copywriting Consultation or to request Robert complete any copywriting projects for you please go to https://worldclasscopywriting.com/book-your-free-copywriting-consultation/ and fill out the contact form.

Robert will get right back to you as soon as possible!

 

 

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