Now, this is something VERY important that you might not see covered very often in most copywriting books and courses. Why? Well, it might not seem like the “Sexiest” subject in the world… … but whether you are writing a blog post, direct mail... 
Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER HEADLINE has been decided on to get the attention of your perfect prospect. But what’s going to keep... 
Is your sales copy converting as well as you need? If not, it may be due to making one of the common copywriting mistakes I’m going to cover in this article. Now, I know you’re working your rear off to build your business and trying to be as successful as... 
If you’re anything like me, technology sometimes can FREAK YOU OUT! Yeah, my family and friends think of me as a “tech geek” because I’m a copywriter and blogger. But being someone who writes online, doesn’t mean I am “technically superior” in any way. In fact,... 
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