Now, this is something VERY important that you might not see covered very often in most copywriting books and courses. Why? Well, it might not seem like the “Sexiest” subject in the world… … but whether you are writing a blog post, direct mail letter or online sales page, it’s SO important to keep your […]
The Secret of the Slippery Slide in Advertising
Imagine you’ve done all the hard work of researching your market and product. You’ve developed a great theme to be the “BIG IDEA” of your sales message and a KILLER HEADLINE has been decided on to get the attention of your perfect prospect. But what’s going to keep them reading? If for some reason […]
3 Common Copywriting Mistakes You Might Be Making RIGHT NOW
Is your sales copy converting as well as you need? If not, it may be due to making one of the common copywriting mistakes I’m going to cover in this article. Now, I know you’re working your rear off to build your business and trying to be as successful as possible. And there is SO […]