A Beginner’s Guide to Direct Response Copywriting

Direct Response Copywriting 101 Welcome to “A Beginner’s Guide to Direct Response Copywriting”.  In this guide, I will cover the basics of direct response copywriting, what the primary job of a copywriter is and why this is such an important skill to master. Together, we will do a deep dive into everything you need to know to have a good basic foundation in the craft of direct response copywriting. So, let’s start by answering the question… What Exactly Is Copywriting? First of all, copywriting is primarily about communication.  Communication designed to influence and persuade the reader to take a specific … Continue reading A Beginner’s Guide to Direct Response Copywriting