So, here’s the question I got from a new reader and I wanted to answer for everyone as it’s probably something that’s crossed the mind of many of you.
“Is It REALLY Worth The Cost of Hiring A Copywriter?”
So, here’s an answer that MIGHT surprise you.
My answer is… SOMETIMES.
Okay, so you’re probably shocked a freelance copywriter would ever tell you anything other than its absolutely ALWAYS worth it to hire a copywriter for your business.
But, that’s just not true.
The TRUTH is if you don’t have a product or service that people WANT to buy or have a legitimate NEED for then it doesn’t matter how great a copywriter is you’ve hired.
Even the world’s GREATEST sales message won’t make someone buy something they have ZERO interest in.
In fact, if you make that mistake then will quickly waste every cent you’ve paid to your copywriter no matter how skilled he or she is.
Nope, it ONLY makes sense to hire a copywriter if you’ve done your research into your market and know what they WANT, will PAY FOR and that your product or service will fulfill.
Now, there’s a caveat to this.
And that’s IF you are not just hiring a copywriter, but someone who can also help you with the research of your target market…
… and the creation of the product or service that there is a real WANT or NEED for.
Someone like this could be worth MANY times what they charge you.
So, ultimately my answer is this:
If you already have a product or service you know there is a market for, then there is NO GREATER investment you can make in your business then to hire a professional copywriter to write a killer sales message.
One which will persuade your prospect to pull out their wallet and BUY!
But if you are not quite ready for a freelance copywriter to work their WORD MAGIC to sell your product or service, then take things a step further and find someone who can also help you put ALL of the pieces together, so you have the absolute BEST odds of success.
And guess what?
It’s not hard to find someone like that
In fact, send an email to me at firstname.lastname@example.org. Go ahead and let me know about your business and how I might be able to help you get from where you are to where you want to be.
Til next time,
Robert Sean Pascoe
Freelance Direct Response Copywriter | Marketing Consultant
“Writing Ads That Supercharge Sales & Build Business Empires”