Copywriting Example – Sales Letter for Marketing Company

Attention Frustrated Business Owner…

Are Your Marketing Efforts Getting The Results You Need Or Does It Feel Like Your Head Is About To EXPLODE From Trying To Increase Sales Without Losing Your Shirt On Advertising That Doesn’t Work?

Give Me Just A Few Minutes And I’ll Show You How To Eliminate…

The Stress Of “Do It Yourself” Marketing…

And Vanquish Forever…

The Over-Priced, Over-Promising And Under-Delivering…

MONEY SUCKING BIG AD AGENCY

VAMPIRES

Please Read This Entire Message Immediately…

I Have VERY Limited Availability and I Don’t Want You To Miss Out…

Dear Friend:

In the business world today it’s not easy to stand out from the crowd.

There is so much competition for the attention of your potential customers that you have to do something special to make them…

Snap Out Of Their Zombie Like State and Actually Listen To What You Have To Offer.

But how do you do that without coming off as sleazy, as desperate, as someone who is only concerned with lining your pockets rather than helping them?

What you need is someone that…

… Knows how to create brand awareness…

… Is able to tell your unique story in a way that will connect you with your ideal customer…

… So that they will see YOU, not a faceless company…

… But a trusted neighbor that has their best interest in mind.

That’s where I come in.

My name is Justin Masson and my passion is helping small business owners like yourself to…

Not Just Survive But THRIVE No Matter What The State of The Economy Is… and…

Create A FIRM, Unshakable Foundation That Will Give You Such Peace Of Mind…

You’ll Sleep Like A Baby At Night Without The “Cold Sweat” Business Nightmares That You Probably Thought You Had To Live With.

Here’s my story:

I spent years working “In the Trenches” of BIG BUSINESS.

We’re talking about Fortune 500 companies that chew up and spit out their competitors just for fun.

I have to admit the pay was very, very nice… but at the end of the day I could barely live with myself.

Why?

Well, I wasn’t doing anything wrong.

Nothing unethical.

But at the same time by just using my hard earned marketing chops I was helping the BIG DOGS eat up one small business after another and it just didn’t feel right.

Now, I’m not a saint or anything but I decided it was time that I put my skills to work for those that actually needed my help…

… The people that really make this country work despite all of the obstacles that get thrown in their way every day…

Even by their own government

I’m Talking About YOU

The Glue That Keeps This Country Together…

The AMERICAN Small Business Owner!

Here’s what this is all about:

I specialize in helping small business owners like yourself by…

  • Developing Your Brand Awareness… (This is so when someone has a need that your company provides a solution to that you will be the first one that they will turn to).
  • Helping You Create A Long Term Success Plan… (Anytime I can help someone realize the REAL potential of their business and help them to achieve new levels of success is when my job is most satisfying).
  • Cultivating The Great Ideas YOU Have For Your Business… (No one knows your business as well as you do and I KNOW you have great ideas all of the time but often you just don’t have the time to set the wheels in motion… that’s where I will be able to step in to nurture your ideas and then have my team of experts make what you dream for your business into a realty).
  • Being Your Full Time, In House Marketing Director at a Part Time Price… (I would handle every aspect of your marketing and advertising with all of the headaches that come along would be my responsibility so that you can concentrate on running your business… I always work with 100% transparency usually performing my work right on site where as a team we will grow your business to new levels of success).

So You Might Be Asking…

“How Can He Possibly Handle All Of This?”

I have a team of highly trained professionals that will be working under my direction to implement every moving piece that is part of a “well oiled machine” that will keep the marketing and advertising of your company running like clockwork.

Here’s just a few of the services that my team and I will handle for you:

  • Branding
  • Web Development
  • Direct Mail Campaigns
  • Social Networking
  • Email Marketing
  • Graphic Design
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Print Production

I’ll even deal with those annoying ad salesman and negotiate all of your media buying using my “Agency Discount Pricing” to make sure that every dollar you spend gets MAXIMUM return on your investment…

… and get this…

… unlike most agencies that you have probably dealt with I will track the results of all advertising spending so that we know what works and what doesn’t so that when we have a definite winner we can roll out a bigger campaign behind it.

That will mean for you…

More SALES, Bigger PROFITS and The FREEDOM To Finally Kick Back and Enjoy the Fruits of Your Hard Work!

Now, You’re Probably Thinking…

“Okay, Okay Justin…This All Sounds Great But How Much Is This Going To Cost Me?

The truth is my services don’t really COST you anything as they will SAVE YOU and MAKE YOU MONEY!

The investment you will make in my services is less per day than it would be for you to take a family of four to McDonald’s or to have a date night at the movies (if you want to splurge and get popcorn).

Let’s Break It Down Like This…

The average “madison ave” type, big ad agency charges between $40,000 and $100,000 per year (based on location) as a retainer for their services… this of course does not include the actual cost of buying and producing media.

Some New York and California agencies START at $500,000 per year!

If you were to hire a full time, in house director of marketing the average salary for someone with a bachelor’s degree and 5 years or more of marketing experience (according to glassdoor.com’s salary report) in 2016 is $151,342… PLUS the cost of healthcare and other benefits…

Which Would Bump Up The Average Yearly Cost Of A Full Time Director Of Marketing To Close To 200k!

Here’s the deal:

For LESS than 8% of what the average cost is to hire a full time Director of Marketing you not only get me but my entire team working for you to handle every aspect of your marketing and advertising.

That breaks down to Less Than $29 Per Day (plus the cost of producing and buying media)!

You Heard That Right…

LESS THAN $29 PER DAY!!!

You get ALL of the following plus MORE for this low, low investment…

… You’ll have me fighting EVERY day for YOU to streamline and grow your business…

… You’ll have me and my entire team of professionals on hand to handle every aspect of your marketing and advertising including…

… Brand building, web development, direct mailing, print production, all graphic design work, crm management, seo, sem, social networking, sales streamlining and…

… I’ll actually meet and negotiate with those pesky sales reps that call you every day wanting you to advertise with them.

PLUS…

Instead of being fed excuses, I’ll give you the straight facts when it comes to tracking the results of all advertising campaigns.

Together We Will Maximize Your Return On Investment…

And Provide You With A Level Of Transparency And Commitment To Success That Can’t Be Matched!

HERE’S WHAT TO DO NOW…

I’m going to do something I NEVER do and I’ll tell you why in a second.

I want you to give me a call on my personal cell phone…

The number is 209-992-6921.

I know your time is valuable (as is mine) so I have already done my homework on your company and I know that you are someone that I would like to speak to about how I can help grow your business but…

I Have A VERY LIMITED Number Of New Clients That I Can Take On So There Is…

NO TIME TO WASTE!

Please Pick Up Your Phone and Call Me

Right Now…

For A FREE… No Obligation… Business Building Consultation…

You Truly Have NOTHING To Lose and EVERYTHING To Gain…

Don’t Let Past Negative Experiences Stop You From Attaining The Success That You Deserve!

Call Me Now At 209-992-6921!

Sincerely,

Justin Masson 209-992-6921 www.justinisyourman.com

P.S. This amazing rate of less than $29 per day will NOT last forever… it’s simple “supply and demand”… as my schedule fills up (and it’s filling up FAST) I’ll eventually be forced to raise my rates (unless I can find a way to clone myself) so you need to jump on this RIGHT NOW!